About the Agency

HEGEMON represents best-in-class manufacturers, retail suppliers, and retailers seeking to grow their branded businesses through strategic licensing, collaborations, endorsements, and acquisitions. Our expertise stretches across virtually all product categories and retail channels.

Think of us as lawyers with imagination. We not only understand intellectual property as a doctrine, we are experts in identifying and unlocking its value. Our clients already make great products; it’s our job to give those products a distinctive identity in the marketplace – a unique fingerprint. With unfettered access to the most valuable trademarks, copyrights and patents, Hegemon facilitates innovation both ‘in’ and ‘out of the box’.

From the ancient Greek, ‘hegemon’ is defined as a dominating leader. Blazing new paths for our clients in the crowded retail landscape, HEGEMON is the leader in product identity.